When selling or renting a property, one of the essential factors that differentiates the demand between properties or the rental price is the quality of the photos. Most home buyers and renters today start their search on the internet, browsing pictures to know which house to physically tour. To help your listing stand out, it’s important that you hire a professional real estate photographer.
Here are the top 10 reasons why investing in professional real estate photography services can pay off:
1. High-Quality Images
Professional real estate photographers use high-quality DSLR cameras and wide lenses, as well as powerful and enhanced image processing tools. These images can best represent your property and draw focus to natural lighting, stunning views and architectural features.
Not only that, but listings with high-quality photographs (like HDR photos, for example) receive 118% more online views and sell 32% faster, according to a report by WorldMetrics.org.
So investing in professional, high-quality photography can significantly enhance a property’s marketability and perceived value.
2. Increased Visibility and Online Presence
Real estate listings with good quality images will attract many more views than a house with low-quality images or no images at all. According to the National Association of Realtors, 61% of homebuyers show interest in property listings with stunning photos.
This increased visibility is beneficial as it can lead to more attention from potential buyers, leading to more bookings or potential offers.
3. Faster Sales and Higher Rental Rates
Investing in professional real estate photography can significantly reduce the time a property spends on the market. Better the listings, quicker the sales. High-quality images make listings more appealing, attracting serious buyers and renters faster.
Why Professional Photography Actually Works:
- Increased Click-Through Rates
- More Showings & Offers
- Higher Rental Demand
By showcasing a property in its best light, professional photography not only speeds up the selling or renting process but also helps maximize returns.
4. Competitive Advantage
With the intensely growing market competition, professional real estate photography can easily turn the tide for an agent’s success or otherwise.
This may sound like a no-brainer, but clean, well-lighted, and clear photos of the spaces add to the appeal of the property. Within a glance, it captures the attention of the buyer or the tenant.
Homes with professional real estate photos sell for significantly more than homes with basic presentation photos.
5. Increased Trust and Credibility
V1 Photography helps agents attract buyers and renters to their listings. Well-detailed real estate photos not only make a property more attractive, but also reflect the professionalism and dedication the realtor has towards their property.
Well-presented images give an impression of pride and concern for the property, rendering it more welcoming and appealing. Also, professionally photographed listings are usually viewed as more authentic and reliable, increasing buyers’ trust and interest.
6. Showcase Property Features
Well-qualified photographers understand how to set up, light, and capture a property in a way that highlights its best features. Their years of expertise are utilized to present every property image in its most appealing form; attracting potential buyers or tenants.
According to the National Association of Realtors, a property’s perceived value is heavily influenced by its condition, size, and location. Professionally taken photos can showcase these attributes, making the listing more compelling and increasing its market appeal.
7. Virtual Tours and 3D Walkthroughs
Many professional real estate photographers in cities like Miami (including V1 Photos) offer virtual tours and 3D walkthroughs as part of their services. This is a very advanced form of technology that requires years of experience in the industry. Not something that amateur photographers can claim.
These 3D immersive experiences allow potential buyers or renters to “walk through” the properties from the comfort of their own homes – providing a more comprehensive view of the space.
Properties with 3D tours receive a significantly higher number of qualified leads than those without them.
8. Drone Photography and Aerial Shots
Professional drone photographers can capture stunning aerial shots and videos of a property. These aerial perspectives provide the prospects with a better understanding of the property’s location, views, and the surrounding neighborhood.
The better a listing is presented, the higher the chances of capturing buyers’ interest and curiosity.
9. Professional Editing and Retouching
Once all the photographs are taken, the job doesn’t end there. A real professional understands that these raw images or footage need more touch-ups and refinement.
A seasoned real estate photography company uses advanced editing techniques to enhance the visual appeal of the images and make them look their best. This can include adjusting lighting, color, and exposure, as well as removing any unwanted elements from the photos etc.
10. Cost-Effective Investment
While hiring a professional real estate photographer may seem like an added expense, it is indeed not. Picture this, you have a great property but settling down with an average photographer can risk everything – property appeal, time taken to sell, and most importantly, ‘the sale value’. A worthy investment can bring significant returns in the future.
Frequently Asked Questions
1. What is the rate to hire professional real estate photographers?
V1 has the most competitive pricing available and, depending on location, can start as little as $125.00. See pricing at: V1 Real Estate Photography Pricing – Florida and V1 Real Estate Photography Pricing – Colorado.
2. What factors should be taken into account while selecting a real estate photographer?
Choose a photographer with actual real estate experience, not just photography skills. A strong portfolio and positive client reviews ensure that they are professional, reliable, and meet the realtor’s expectations.
3. Can I use my own photos or the ones that I took myself, rather than going to the studio and meeting a photographer?
While you could take photos yourself on a smartphone, professional real estate photographers have the expertise, equipment, and techniques to capture a property at its best. Poor-quality images can make a listing less appealing and may discourage potential buyers or renters.
4. Is there anything I should do to my house prior to the visit from the real estate photographer?
Preparation is paramount! The home should be decluttered, cleaned, dusted, and organized. Small touches like fresh flowers or neatly arranged furniture can also improve the overall presentation. For a complete guide to preparation, see our photoshoot preparation guide on V1 Photos.